Its kind of a hard concept to understand so instead of describing it.. here is the show from the London flagship store....
And if your wondering how they were able to do this like i was here is the behind the scenes...
Monday, November 14, 2011
#9 4D Presentation
Last year Ralph Lauren staged a 4D presentation to celebrate its 10th anniversary of its $200-million-per-year e-commerce business. One show was held in New York and the other was held in London to celebrate the launch of the e-commerce site in the UK. The show had elements like music, breezes in the air, and the brand's own fragrance.
Its kind of a hard concept to understand so instead of describing it.. here is the show from the London flagship store....
Its kind of a hard concept to understand so instead of describing it.. here is the show from the London flagship store....
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Oh my God! I saw this video in my Retail Class and I was so inspired by it that I actually want to work with Ralph Lauren! I heard that when they displayed the fragrances, the perume was actually sprayed on the people who were there watching this show! How awesome is that! The level of marketing and presentation has gone up in our industry and every designer/brand is looking to do something different.
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