#11 Group Video

This video was done for the incoming freshman of Fall 2012 to give them  a little inside look of what people have been wearing around campus this Fall so far. Hope you like it...

# 10 Gaga's Workshop

Instead of the typical holiday display window at Barney's, this year the windows and a whole floor will be occupied by Lady Gaga's interpretation of Santa's Workshop.  Gaga and Nicola Formichetti, Barney's fashion director, teamed up together to create  four seasonal window displays. On the floor  customers can purchase a chocolate shoe that is the exact replica of the armadillo-shaped McQueen shoe. Also, 25% of sales from Gaga's Workshop will be donated to The Born This Way Foundation.  Here are some things that are offered to customers in the workshop:

 

LOVE THESE EARRINGS!!!

#9 4D Presentation

Last year Ralph Lauren staged a 4D presentation to celebrate its 10th anniversary of its $200-million-per-year e-commerce business. One show was held in New York and the other was held in London to celebrate the launch of the e-commerce site in the UK. The show had elements like music, breezes in the air, and the brand's own fragrance.

Its kind of a hard concept to understand so instead of describing it.. here is the show from the London flagship store....

And if your wondering how they were able to do this like i was here is the behind the scenes...

#8 Look Books

In my direct marketing class one homework assignment was to bring in a catalog. One of the students asked "Whats the difference between a catalog and a look book". At first I thought to myself, what a dumb questions because its so easy to tell. I started to think what the differences were and I couldn't really explain it, i just knew that they were two different things. My teacher answer was:

Look books: usually only for buyers and do not have prices
Catalogs: for customers and have retail prices

I found Free People's look book on their website and i found it very interesting because they sorted their fall collection by colors and also named color theme. Here are some of the looks with the color theme names.

Warm Spice and Clover:

Sleepy Hollow:

Hot Cocoa and Raspberries:

Chestnuts, Sweet Briars & Orange Peel

October Breeze:

A Beautiful Mind:

I love this chunky red and white cropped christmas sweater. I actually tried to convince my mother to buy it for me this weekend in black and white. I had no luck though... maybe i will get it for Thanksgiving as an early christmas present HMMM.....

#7 Trunk Shows

This New York Fashion Week, Rachel Zoe held her first presentation. Instead of attending shows, the stylist turned designer showed her RTW Spring 2012 collection. I thought holding a trunk show presentation instead of a runway show was a very smart choice for Rachel. Since many see her as a celebrity turned designer, this presentation let the audience get a closer look at all 30 of her looks. I believe her collections eliminated all the skeptics’ doubts about her abilities to design a collection that is just as good as her competitors like Alice + Olivia (also held a presentation). Some key pieces that I personally love include a lace top with a tailored pant, a royal purple jumper, a gold sequined gown with ruffled sleeve and belted waist detail, and lastly a black sequined gown with a very low back. 

In my opinion, her collection reflected Rachel’s own personal style mixed with a feminine flair. Each look is cohesive with one another and each garment can be paired with different garment within the collection. According to Bergdorf Goodman’s Linda Fargo, Rachel’s fall collection is selling well at the Fifth Avenue store not only because of the name on the label, but because of the clothes and fit. So the question is will her Spring collection do just as well as her Fall collection? Maybe even better? What are your thoughts?

More pics from WWD.com of the Rachel Zoe RTW Spring 2012 presentations

#6 Fashion Video

My favorite Fashion viral campaign this season is Lanvin. It has created such a buzz with such a simple idea. When you think of Lanvin, you usually think of words like "luxury"or  "high end", but no one expected Alber Elbaz to be beside his models dancing to rapper Pitbull's hit song " I Know You Want Me". The campaign video features two female models, one blonde and one redhead and also has two male models with top hats. It is such an ironic video:
1. The elegant clothing is usually worn to elegant "Galas" or cocktail parties.
2. Pitbull's song can usually be heard at hip hop nightclubs
3. Models have started being used for more viral campaigns, even dancing around having a good time.
4. The models for Lanvin are dancing and throwing their arms ups and their heads back, but they have very serious faces on

Fashionistas.com named it "Video of the Season", along with other titles they gave out to Agent Provocateur for "Most Hilarious... Here is the link for the complete list.

http://fashionista.com/2011/10/the-fashion-video-awards-the-10-best-fashion-videos-of-the-season/

Also two days ago @dknyprgirl finally revealed who she actually is, although anyone that has worked with their PR department could probably have figured out that it was obviously someone working for them. For two years she has been anonymously tweeting hilarious quotes and even posting pictures of everything but herself. Two days ago she finally reveled who she was through a viral youtube video.... So who is she?...

#5 Color Trends

The 2012 Fall/Winter season is filled with different warm colors. Many designers during New York fashion week had deep reds, yellows, and purples in their collections.

Some Cognac/Grenadine ( dark red) colors were featured in Marc by Marc Jacobs, Jill Stuart, and, BCBG Max Azria.

Yellowish- orange or Marigold was featured in Reed Krakoff, Luca Luca, and Yigal Azrouel.

My personal favorite is the deep purple of Saphire colors seen in Marc Jacobs, 3.1 Phillip Lim, and Tommy Hilfigur

WGSN has more colors in the Red/ Orange/Yellow color range.

Off the runway there are a lot of colors to be seen, mixed or matched, and color blocked. Many celebs and other fashion week attendees ditched the black and grey colors for a more vibrant look.

And my favorite two people of all fashion week in every color but black...