# 10 Gaga's Workshop

Instead of the typical holiday display window at Barney's, this year the windows and a whole floor will be occupied by Lady Gaga's interpretation of Santa's Workshop.  Gaga and Nicola Formichetti, Barney's fashion director, teamed up together to create  four seasonal window displays. On the floor  customers can purchase a chocolate shoe that is the exact replica of the armadillo-shaped McQueen shoe. Also, 25% of sales from Gaga's Workshop will be donated to The Born This Way Foundation.  Here are some things that are offered to customers in the workshop:

 

LOVE THESE EARRINGS!!!

#9 4D Presentation

Last year Ralph Lauren staged a 4D presentation to celebrate its 10th anniversary of its $200-million-per-year e-commerce business. One show was held in New York and the other was held in London to celebrate the launch of the e-commerce site in the UK. The show had elements like music, breezes in the air, and the brand's own fragrance.

Its kind of a hard concept to understand so instead of describing it.. here is the show from the London flagship store....

And if your wondering how they were able to do this like i was here is the behind the scenes...

#8 Look Books

In my direct marketing class one homework assignment was to bring in a catalog. One of the students asked "Whats the difference between a catalog and a look book". At first I thought to myself, what a dumb questions because its so easy to tell. I started to think what the differences were and I couldn't really explain it, i just knew that they were two different things. My teacher answer was:

Look books: usually only for buyers and do not have prices
Catalogs: for customers and have retail prices

I found Free People's look book on their website and i found it very interesting because they sorted their fall collection by colors and also named color theme. Here are some of the looks with the color theme names.

Warm Spice and Clover:

Sleepy Hollow:

Hot Cocoa and Raspberries:

Chestnuts, Sweet Briars & Orange Peel

October Breeze:

A Beautiful Mind:

I love this chunky red and white cropped christmas sweater. I actually tried to convince my mother to buy it for me this weekend in black and white. I had no luck though... maybe i will get it for Thanksgiving as an early christmas present HMMM.....