#8 Look Books

In my direct marketing class one homework assignment was to bring in a catalog. One of the students asked "Whats the difference between a catalog and a look book". At first I thought to myself, what a dumb questions because its so easy to tell. I started to think what the differences were and I couldn't really explain it, i just knew that they were two different things. My teacher answer was:

Look books: usually only for buyers and do not have prices
Catalogs: for customers and have retail prices

I found Free People's look book on their website and i found it very interesting because they sorted their fall collection by colors and also named color theme. Here are some of the looks with the color theme names.

Warm Spice and Clover:

Sleepy Hollow:

Hot Cocoa and Raspberries:

Chestnuts, Sweet Briars & Orange Peel

October Breeze:

A Beautiful Mind:

I love this chunky red and white cropped christmas sweater. I actually tried to convince my mother to buy it for me this weekend in black and white. I had no luck though... maybe i will get it for Thanksgiving as an early christmas present HMMM.....