My favorite Fashion viral campaign this season is Lanvin. It has created such a buzz with such a simple idea. When you think of Lanvin, you usually think of words like "luxury"or "high end", but no one expected Alber Elbaz to be beside his models dancing to rapper Pitbull's hit song " I Know You Want Me". The campaign video features two female models, one blonde and one redhead and also has two male models with top hats. It is such an ironic video:
1. The elegant clothing is usually worn to elegant "Galas" or cocktail parties.
2. Pitbull's song can usually be heard at hip hop nightclubs
3. Models have started being used for more viral campaigns, even dancing around having a good time.
4. The models for Lanvin are dancing and throwing their arms ups and their heads back, but they have very serious faces on
Fashionistas.com named it "Video of the Season", along with other titles they gave out to Agent Provocateur for "Most Hilarious... Here is the link for the complete list.
http://fashionista.com/2011/10/the-fashion-video-awards-the-10-best-fashion-videos-of-the-season/
Also two days ago @dknyprgirl finally revealed who she actually is, although anyone that has worked with their PR department could probably have figured out that it was obviously someone working for them. For two years she has been anonymously tweeting hilarious quotes and even posting pictures of everything but herself. Two days ago she finally reveled who she was through a viral youtube video.... So who is she?...
I (along with just about everyone else) love the Lanvin campaign video! It's so quirky and funny, kind of like Alber Elbaz--love him! I feel like it's so unexpected to have such a high end brand kind of "let loose" and have fun like that. I'm not a serious person so it's definitely my favorite. I also love that list of the top 10 fashion videos of the season. They were all so great! Awesome post!
ReplyDeleteI totally love the Lanvin campaign! I remember we saw it in class too and it was so different from what you would usually expect from Lanvin! However, the whole concept of the skinny models looking not so serious for once are dancing with Alber-Elaz is rather pleasant and funny for a change. I guess for a luxury brand that Lanvin has extablished itself as over the years, this was a shift in their portrayal. Indeed a good one because Luxury brands don't always have to be so uptight! Right?
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